“It’s All About Photography”
Posted by kstewartcpAug 30
My wife and I are catching up to much of the rest of the world, it seems anyway, as we progress through season three of AMC’s “Mad Men”. I cannot in good conscience recommend the show for its incessant obsession with extra-marital sex. But that glaring black eye aside, I am mesmerized by it all.
In the first few episodes we are introduced to a cast of characters that appear to be on top of the world in a Madison Avenue ad agency, circa 1960. In an era where we nostalgically think that time stood still, it did everything but. We are watching these characters deal with an onslaught of personal, workplace, and social change – babies born, parents dying, marital strife, (temporal) relational victory, new bosses, a corporate takeover, job loss & promotion, Kennedy is in the White House, the Bay of Pigs just hit hard with great fear surrounding the threat of nuclear war, racial tensions are high, and the new “Madison Square Garden” is proposed – much to the dismay of those that treasure the historic significance of the building that has occupied the landscape for over five decades: the famous Pennsylvania Station.
In the midst of all that’s going on, there is another major shift that effects the world even to this day – the burgeoning proliferation of television; a shift in media. This is an ADVERTISING agency, and we get to watch them wrestle with the issues, stumble into an unknown future, and make decisions without the advantage of seeing what we do looking back at the past 50 years. It’s fascinating.
“For the last six months, maybe even a year, I’ve watched my job disappear. No one wants illustrations anymore – it’s all about photography.” This was Sal’s lament a couple episodes ago. As a man that has made his entire living drawing illustrations for advertisements, the idea of a societal shift to real pictures, especially moving pictures, is incredibly daunting.
My, how we can identify. The more things change, the more they really stay the same.
Have you ever lamented inevitable change – something you had no control over? When is the last time a significant change had the potential to really rock your world like it did Sal’s?
It happens all the time. It’s happening now. Why do we fight it so?
The question isn’t whether or not life is going to change – even radically. The real question is: How are you, and I, going to deal with it?
